Questions to you, as Starbuck's Head of Marketing:

(a) Comparing 2018 vs 2050, apply analysis and include population growth, Gross National Income (GNI) per capital, age segmentation to U.S., Europe, China, India, Africa &World Totals. Other attributes you would segment customers?

(b) What are the key customer trends, analysis and takeaways, particularly on unmet or underserved consumer needs? What is your high level estimate of any of these market opportunities?

(c) Using Starbuck's 10-K's most recent year as your base year: What is the Prize, using the Comparable approach? Please estimate this at "high level" and note that I am not looking for engineering precision. What is your Takeaway?