QUESTIONS:

What are the specific ethical problems you see with the "step it up a notch campaign" as it stands $($consider interested parties, values, means, and ends$)?$

Explain how Kant, Aristotle and John Stuart Mill might have felt about this campaign.

What points, if any, did your creative director make that make the "step it up a notch" campaign seem more ethically sound than you might have originally thought?

If the product is not environmentally sound, and it is a luxury product aimed at people who like luxury, what obligation, if any, do ad agencies have to make the campaign more socially responsible than the product itself?

What solution do you see for the launch of this new vehicle, and what ethical improvements $($or totally new concept$)$ would you end up proposing to your boss?