Questions: What was Howard Schultz’s original strategic vision for Starbucks? How many times has his strategic vision changed or evolved into something different?

Is Kevin Johnson likely to continue with Shultz’s latest strategic vision for Starbucks for several more years or is the vision likely to undergo change before year-end 2018?

What has happened most recently in the last 6 months?

What are the key policies, practices, business principles, and procedures that underlie how Howard Schultz and Starbucks’ management implemented and executed the company’s evolving strategy?

What “values” does Starbucks have? How well do they connect to the present strategy and to the manner in which the company conducts its business?

What is your evaluation of Starbucks social responsibility strategy?

Is it sincere or just something the company does and talks about to create a good public image? Why do you feel this way?

What evidence do you have to support your thought process?

What issues confronted the company as of mid-2018? What should Kevin Johnson and other Starbucks senior executives be worried about?

What recommendations would you make to Kevin Johnson to sustain the company’s growth and improve the company’s financial performance in the years ahead?

Answer rating: 100% (QA)

As early as 1987 a modification was implemented Schultz made a trip to Seattles first coffee roasting factory in March 1987 after purchasing the company in March of that year A national corporation wi... View the full answer