Questions1. What can any retailer learn from this case?2. How could A&F enhance the total retail experience at eachof its store brands?3. Describe several uncontrollable factors that impact A&F.4. Analyze A&F's overall retail strategy, based on the stepsdiscussed in Chapter 3.5. What kind of loyalty program(s) should A&F offer? Pres-ent details in your answer.6. What recommendations would you suggest to A&F as itlooks to the future?7. Look at Table 1 and note at least five key points to belearned from the data in that table.

PART 1 Comprehensive Case Abercrombie & Fitch Co.: Looking to the Future" tumble & Fach. personal care dow jones and a wer women under the Gilly Hicks brand mpany Background liner stores and Gilly Hicks & abercrombie with stores for carstly impacted the revenues of major specisky teasers such a PART 1 . AN OVER ing It Up-By the Numbers 367 billion in each of the tim's View master importance of de high margin Inlem and profitability forecasts vary widely among the business 2. How could A.OF enhance the keal retail ex ce at each ise in the di- of his store brands? actors that impact A&.F. 4. Analyze A&F's overall retail stringy, based on the shops S. What kind of loyalty programis) should AAF offer? Ties- & What recommendations would you suggest to A&F as it 7. Look at Tilde I and none at least five key points to be learned from the data in that table. 20 PART 1 . AN OVERVIEW TABLE 1 Selected Ab crombie & Fitch Data by Division, Actual and Projected everumble & Fitch Stores 2097 2008 2009 2010 2011 2012 2013 2014 2015 2916 2017 Total Revenue (BIL. S. Gross Profits (52) Revenue per Square Foot (S) Square Feet per Stime Number of Stores Gross Poults (MIL. S Oilty Hicks and abercrombie Sultans Feet per Since 1060) Number of Shores marset and Catalog Orders Toral Revenue BIL S Gross Profits (MEL S