Quick question: What's a high$-$involvement purchase? And is there anything we as marketers can do to help consumers make high$-$involvement purchase decisions?

A high$-$involvement purchase is one where the buyer is directly involved in the sales process. Think contract negotiations, haggling, offers and counter offers, those types of situations. We can help buyers make high$-$involvement decisions by providing honest and open communication, showing flexibility, and truly understanding the buyer's needs.

A high$-$involvement purchase is one where the purchase is not complete in a single transaction. These are purchases that require loan approvals, credit evaluations, co$-$signers, etc. We can help buyers make high$-$involvement purchases by having a network of lenders, credit agencies, investors, etc. available throughout the purchase process.