QuickBuy is a fast growing startup that provides a range of computers, laptops, TVs, iPods, cameras, kitchen appliances of microwave, refrigerators, coffee machines, etc. for customers to shop online via their website. The company is also planing to enter to new markets. QuickBuy has a small call centre that can handle complaints and general questions about accounts. The staff in this call centre are allowed to use their own mobile devices such as laptop, mobile phone, or tablet in their work. The business vision of the company is to "Be the most loved and trusted online shopping company in the country" The CEO is wondering if the current IT infrastructure is good enough to achieve the vision. The shopping website and Customer Relationship Management (CRM) software is outdated. The mobile shopping app is not as good as other competitors'. The database is stored in a company data centre that has limited capacity. The CEO would like to ensure the IT infrastructure can cope with the peak demand during busy shopping seasons and improve the speed of transaction processing time. At the same time, the company has a number of existing systems including online shopping webstie, General Ledger, payment system and CRM systems. The CEO is worried that management is not seeing the whole picture of the company's business. In addition, he is interested in gaining some insight to the changing shopping patterns of customers to target marketing. He would also like to analyse the data to decide which are the most profitable areas to expand into and which should be scaled back. Therefore, the CEO is asking the IT manager to design an ICT management plan which aligns with the company vision. Based on the Scenario above: Question 1 (4 points) Briefly describe two IT Strategy theme/enhancements for IT infrastructure that would be in alignment with this vision. (4 Marks - 2 marks for each strategy theme/ enhancement)