Question: Quik - Snak has been producing ready - made lunch - style meals for consumers in the United States for more than ten years. They
QuikSnak has been producing readymade lunchstyle meals for consumers in
the United States for more than ten years. They recently begin selling their
meals internationally but used survey results to modify the meals to fit local
preferences. QuikSnak is most likely leveraging which of the following
strategies?
product adaption
local segmentation
straight extension
product invention
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