Question: Quite often a situation or problem is recognized as needing research, yet the nature of the problem is not clear or well defined, nor is
Quite often a situation or problem is recognized as needing research, yet the nature of the problem is not clear or well defined, nor is the appropriate type of research evident. In the context of the steps of the marketing research process, this problem immediately lends itself to
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conducting the research
processing the research data
preparing the research report
identifying the purpose of the research
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