Question: Quiz navigation Time left 2:42:59 1 2 3 Question 4 MA Not yet answered Finish attempt... The realisation of a Customer Relationship Management (CRM) strategy

Quiz navigation Time left 2:42:59 1 2 3 Question

Quiz navigation Time left 2:42:59 1 2 3 Question 4 MA Not yet answered Finish attempt... The realisation of a Customer Relationship Management (CRM) strategy depends on a number of strategic capabilities. Using example of Lazada Malaysia (an international e-commerce company), explain the FOUR (4) main strategic capabilities required for the company to deliver an effective CRM plan. Suggest and justify the value discipline that is suitable for Lazada to deliver it's value proposition in building relationship with its customers. Marked out of 20.00 Flag question Type here to search > 5 of

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