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The Ascent, a mountain bicycle manufacturer, has been in the bicycle industry for a year now. The CEO wishes to bet the company. He starts by looking at the sales records of the year that they have been in business and notices that th company's sales have been declining at a steady pace for the past six months and that at present they are selling only as many bicycles as they want to$.$ In an attempt to increase sales, he either wants to bring down the prices of his bicycl or expand the company by opening a new branch in another area. The CEO shares his views with the sales manager anc finance managers. Together they decide that reducing the prices would definitely increase sales, although the profits would come down. They also determine that opening a new branch would only increase expenses. They conclude that they will reduce the prices of the bicycles. The plan is implemented and the CEO keeps a record of the sales every month to make sure the change is effective.

Match the step in the planning process to the action.

Managers decide to reduce prices.

$[$Choose$]$

CEO checks the past years' sales records

CEO debates between opening a new branch and reducing prices

CEO closely watches sales reports each month

Managers discuss that a change in location would be more expensive and that reducing prices would definitely increase sales