Question: R . Bucklin, R . Caves, and A . Lo estimated the following double - log model to explain the yearly circulation of metropolitan newspapers

R. Bucklin, R. Caves, and A. Lo estimated the following double-log model to explain the yearly circulation of metropolitan newspapers (standard errors in parentheses):19,=-8.2-0.56P,+0.901; +0.76Q; +0.27A,+0.08S,-0.77T;(0.58)(0.14)(0.21)(0.14)(0.05)(0.27)N =50where:C; = yearly circulation of the ith newspaperPj = the weighted average single copy price of the ithnewspaperI; = the total disposable income of the metropolitan areaof the ith newspaperQi = the number of personnel in editorial positions at theith newspaperAj = the volume of retail advertising in the ith newspaperS; = amount of competition from suburban dailies in theith newspaper's regionT; = the number of television stations in the ith newspaper's region(All variables are in logarithmic form.)a. Hypothesize signs and run t-tests on each of the individual slope coefficients.b. Does heteroskedasticity seem theoretically likely? Explain.c. Given your responses to parts a and b, what econometric problems (out of omitted variables, irrelevant variables, incorrect functional form, multicollinearity, serial correlation, and heteroskedasticity)appear to exist in this equation?d. If you could suggest just one change in the specification of this equa-tion, what would that change be? Carefully explain your answer.

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