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Building a Personal Brand

Branding is often defined as: The total experience of the relationship that others have with you. Personal brand includes your reputation within NYL$,$ with your prospects and clients and within your community. Branding builds business by enabling you to enhance relationships, credibility, and trust with others in a consistent and personalized way.

A brand builds a mental image in other's eyes. It creates impact and enables Top Agents to not get lost in a vast sea of salespeople.

PROCESS FOR DEVELOPING A PERSONAL BRAND

Identify What You Believe In and Value. Another way of stating this is to ask yourself, "What do I stand for?"

Helping people

Identify Your Area$($s$)$ of Expertise. With your values as a foundation, you can build on that to identify what makes you stand out.