Radical changes in a companys markets and technological needs often make obsolete the competencies of the existing management. Change management is occasionally necessary in every organization. When this power shift becomes necessary, it should be done quickly rather than endure further destabilising delays. However, change management should be handled with caution because of resistance to change. Management expert Charles Darwin has stated that:

It is not the strongest of the species that survive nor the most intelligent, but the one most responsive to change.

From the above statement examine how adapting to change in business strategy and the business environment may impact customers from supply chain perspective.