Question: Ralph Lauren has tasked you with developing a media strategy for their launch of their new Pink Pony fragrance. Your market research indicates that women

Ralph Lauren has tasked you with developing a media strategy for their launch of their new Pink Pony fragrance. Your market research indicates that women feel they are part of a speical, uniwue club when they are wearing Pink Pony. This is considered.... a

.

driver b

.

barrier c

.

a driver and a barrier d

.

neither a barrier nor a driver

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