Randy Pasta Company was about to launch its first pasta sauce. To help support the launch it
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Randy Pasta Company was about to launch its first pasta sauce. To help support the launch it designed an elaborate store display that would have allowed it to stand out from the competition and highlighted the superior nutrition of their sauce. However, the supermarket that Randy chose for this launch did not use the display and as a result, Randy was not seeing the sales that they were hoping for.
Discuss Randy's problem as it relates to channel acceptance of push promotions.
Related Book For
Business Law and the Legal Environment
ISBN: 978-1285860381
7th edition
Authors: Susan S. Samuelson, Jeffrey F. Beatty
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