Question: Rashad was at a wine tasting and sampled two different brands of wine from vineyards in Australia. When asked for his opinion about the wines,

Rashad was at a wine tasting and sampled two different brands of wine from vineyards in Australia. When asked for his opinion about the wines, he said that one brand of wine tasted like alcoholic grape juice, but the other had a crisp taste that he really enjoyed. These statements were most likely made during the

________

stage of the buyer decision process.

information search

need recognition

alternative evaluation

purchase decision

postpurchase behavior

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