Rate the following four new products described in the case Four Products: Predicting diffusion on a
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Question:
Rate the following four new products described in the case "Four Products: Predicting diffusion" on a 1 (Excellent) -5 (Poor) Scale on each of the following 5 characteristics described in your reading: Note on Innovation Diffusion: Rogers' Five Factors. Justify each of your ratings briefly (short phrases is fine).
Robot Suitcase
| Purified Remains | The Embr Wave | Slice of Sauce
| |
Relative advantage | 3 (Relative to Cost-benefit) | |||
Compatibility
| 1(Excellent) It is compatible with existing concepts, habits, and travel experiences | |||
Complexity
| 1 (Excellent) Likely to be adopted because it is less complex to use | |||
'Trialability'
| 1 (Excellent) likely to increase the chance of adoption with practical trialability | |||
'Observability'
| 1 (Excellent) a Greater level of acceptance as it gains visibility for travelers. |
Related Book For
Income Tax Fundamentals 2013
ISBN: 9781285586618
31st Edition
Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill
Posted Date: