Rather than mention the minimum effort he had put into the assignment Jeremy told his manager that
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Rather than mention the minimum effort he had put into the assignment Jeremy told his manager that he had lost the client because it was the wrong time of the year to ask for new business Jeremy attributed his failure to an external factor what is an example of the contrast effect the Halo principle the Pollyanna principle cell serving bias?
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International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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