Question: Rational decision - making perspective 2 . Experiential decision - making perspective 3 . Behavioral influence decision - making perspective 4 . Perceived risk 5

Rational decision-making perspective
2. Experiential decision-making perspective
3. Behavioral influence decision-making perspective
4. Perceived risk
5. Extended decision making
6. Limited decision making
7. Habitual decision making
8. Brand loyalty
9. Brand inertia
10. Satisficing
11. Actual state
12. Desired state
13. Consumer search behavior
14. Consideration set
15. Universal set
16. Awareness set
17. Internal search
18. External search

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