Rationale for how each question aligns to the research objectives.

RESEARCH OBJECTIVE - how influencers have an effect on the purchase decisions of adults and students.

1. How old are you?

• 17 or younger
• 18 25
• 2635
• 35+

2. Do you follow social media influencers?

• Yes
• No

3. If so, how many influencers do you follow?

• 0
• 05
• 612
• 1220
• 20+

4. Which of the following social platforms would you use frequently?

• Instagram
• Facebook
• Snapchat
• utube
• Blogs
• Twitter
• None of the above

5. Do you trust influencer reviews?

• Yes
• No
• Sometimes

6. Would a review influence your decision to buy a product?

• Yes
• No
• Sometimes
• 7. Have you ever bought any product that an influencer has spoken about or promoted?
• Yes
• No
• 8. If your favorite blogger/online influencer recommended a product or brand, are you more likely to purchase that same product or brand?
• Yes
• No
• 9. How many hours do you believe are spent on social media daily?
• 30 minutes 1 hour
• 1 hour 3 hours
• 3 hours 5 hours
• 5 hours or more
• 10. How much of your time on social media is spent at looking at influencers?
• 30 minutes 1 hour
• 1 hour 3 hours
• 3 hours 5 hours
• 5 hours or more