An advertising company is designing a TV advertisement for its client, an internet company. For the advertisement either an Asian or African actress can be hired to endorse the services depending on which community, Asian or African, watches more on-line movies. By sampling, it turned out that from 400 Asian customers, 72 of them watch on-line movies, while from 500 African customers, 70 customers watch on-line movies. With 6% significance level, can you conclude that an Asian actress should be hired? Why?

Answer rating: 100% (QA)

To determine whether an Asian actress should be hired for the advertisement we need to test the hypo... View the full answer