"Ray$-$Rays Inc. makes lightweight sunglasses with $100-$percent UV protection for people who love to hunt, hike, and ride bikes. The company s long$-$term plans include the development of lenses that, in addition to protecting users from UV rays, would help reduce lens spotting through effective watersheeting methods. This new feature would be valuable to people who fish. Given the rising popularity of recreational fishing in the United States, Ray$-$Rays products clearly have a huge market potential. In terms of a SWOT analysis, Ray$-$Rays has recognized a marketA. challengeB. opportunityC. strengthsD. weaknessE. threat