RBV/VRIN Analyses

Instructions: Fill out the chart by identifying the tangible/intangible resources and capabilities of the company.

Tangible Resources	Examples/Description/Explanation/Notes	Capabilities: Identify which/how resources work together at the company.
Financial	Cash, cash equivalents, and short-term marketable securities. Cash equivalents and marketable securities are comprised of time deposits, money market funds, highly liquid government bonds, corporate debt securities, mortgage-backed and asset-backed securities, and marketable equity securities	Large cash and cash equivalents allows YouTube nearly unlimited resources for continuous research and development of new technologies
Physical	Land and buildings include land, offices, data centers, and related building improvements. Information technology assets include servers and network equipment	Information technology assets are key for YouTube's operations
Technological	YouTube is a registered trademark owned by Google LLC. The company holds various patents, trade secrets, copyrights, and other intellectual property. Developed algorithms help users quickly navigate, search and suggest desired content	Technological resources such as algorithms enhance user experience drastically allowing for greater user retention and increasing ad revenues
Organizational	Employee development and training through employee-to-employee network Two-phased annual review Objectives and Key Results (OKRs) system implemented to monitor progress and accomplishments	Recruitment, development and rewards systems that are implemented are being proved to be effective winning "Best place to work" awards for the company
Intangible Resources
Human Capital (you may edit/add to these categories)
Innovation and Creativity
Reputation