Rd $9$: Create Buhi's Survey an $x$

Mimic App by Stukent

My Stukent

Edify App by Stukent

n$/$SIM$-$MRE$-2023/$CC$-0$EC$438$

Help

KM

Kathryn $vv$

Calculate the sample size based on the specifications in Buhi's contract. Make sure it is within budget, reasonable to obtain, and that you use appropriate inputs relative to market research best practices.

Use the agreed$-$upon sample size in Buhi's contract: $996.$

In your secondary research, find the target population size $($an estimate of those in the United States looking to purchase luggage in the category in the next two years$).$ You will use this target population size for each sample size estimate.

Adjust the provided sample size calculator inputs to find the rest of the figures that get you to the agreed$-$upon sample size.

The caveats from Buhi are that you must:

Use the market research standard for your confidence level.

Use a confidence interval that is better than the market research standard for your confidence interval.