Question: R&D Process : Invention ( technical ) A . ? New Product or Offering B . ? A . Customer Discovery and B . Exit

R&D Process :
Invention (technical)
A.?
New Product or Offering
B.?
A. Customer Discovery and B. Exit Strategy
A. Commercialization and B. Exit Strategy
A. Innovation (technical and B. Value Capture
A. Applied Research and B. Commercialization
 R&D Process : Invention (technical) A.? New Product or Offering B.?

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