R&D Task 1

In this scenario, R&D wants to target High Tech customers with the product Able. Use the Performance and Size sliders below to adjust Able's positioning. Keep in mind that if an R&D project takes over a year to complete it will be locked from making revisions next year, so it is best to make sure the revision completes in the current year.

In this scenario, R&D wants to target High Tech customers with the product Able. Use the Performance and Size sliders below to adjust Able's positioning. Keep in mind that if an R&D project takes over a year to complete it will be locked from making revisions next year, so it is best to make sure the revision completes in the current year. Research & Development Task Question How would you reposition product Able so it is more appealing to High Tech Customers? Products Perceptual Map end of the year Ae A ON 30 Performance . 20 . 8.7 Size 20 Performance 0.0 20.0 Reliability o (MTBF) 10,000 50.000 8.7 MO Size 0.0 20.0 Age Profile Perceived Age in Years R&D Costs Able Aere Total Release Date 03-Oct-2023 $0 $1123 $1,123 Hint Submit Customer Buying Criteria Tech Give it a try! Ideal Position 331 Pimn. 8.1, Size 119 O Years Age 291 251 Price Reliability (MTBF) $25.00 - $45.00 17.900-23.000 Hours 19% Review the hint and submit your answer risk-free. There is no limit to how many attempts you can make. Click to Expand 0 Research & Development Products Perceptual Map 0 (at end of this year) Able Acre New Product 20 18 16 Performance 14 es 0 20 12 10 13.6 8 Size 6 6 0 20 4 2 21,000 0 Reliability (MTBF) 0 2 4 6 8 10 12 14 16 18 20 Performance 10,000 50,000 Revision Date o Age at Revision 3.1 Material Cost/Unit $15.37 Age Profile Perceived Age in Years R&D Costs Able Acre Total $0 $1,123 $1,123 Able + Acre 21,000 Reliability (MTBF) 0 2 4 6 8 10 12 14 16 18 20 Performance 10,000 50,000 Revision Date o Age at Revision 3.1 Material Cost/Unit o $15.37 Age Profile Perceived Age in Years R&D Costs Able Acre Total $0 $1,123 $1,123 Able + Acre Customer Buying Criteria Low Tech High Tech Expectations Importance Ideal Position Pfmn. 8.1, Size 11.9 33% Age 0 Years 29% Price $25.00 - $45.00 25% Reliability (MTBF) 17,000 - 23,000 Hours 13% In this scenario, R&D wants to target High Tech customers with the product Able. Use the Performance and Size sliders below to adjust Able's positioning. Keep in mind that if an R&D project takes over a year to complete it will be locked from making revisions next year, so it is best to make sure the revision completes in the current year. Research & Development Task Question How would you reposition product Able so it is more appealing to High Tech Customers? Products Perceptual Map end of the year Ae A ON 30 Performance . 20 . 8.7 Size 20 Performance 0.0 20.0 Reliability o (MTBF) 10,000 50.000 8.7 MO Size 0.0 20.0 Age Profile Perceived Age in Years R&D Costs Able Aere Total Release Date 03-Oct-2023 $0 $1123 $1,123 Hint Submit Customer Buying Criteria Tech Give it a try! Ideal Position 331 Pimn. 8.1, Size 119 O Years Age 291 251 Price Reliability (MTBF) $25.00 - $45.00 17.900-23.000 Hours 19% Review the hint and submit your answer risk-free. There is no limit to how many attempts you can make. Click to Expand 0 Research & Development Products Perceptual Map 0 (at end of this year) Able Acre New Product 20 18 16 Performance 14 es 0 20 12 10 13.6 8 Size 6 6 0 20 4 2 21,000 0 Reliability (MTBF) 0 2 4 6 8 10 12 14 16 18 20 Performance 10,000 50,000 Revision Date o Age at Revision 3.1 Material Cost/Unit $15.37 Age Profile Perceived Age in Years R&D Costs Able Acre Total $0 $1,123 $1,123 Able + Acre 21,000 Reliability (MTBF) 0 2 4 6 8 10 12 14 16 18 20 Performance 10,000 50,000 Revision Date o Age at Revision 3.1 Material Cost/Unit o $15.37 Age Profile Perceived Age in Years R&D Costs Able Acre Total $0 $1,123 $1,123 Able + Acre Customer Buying Criteria Low Tech High Tech Expectations Importance Ideal Position Pfmn. 8.1, Size 11.9 33% Age 0 Years 29% Price $25.00 - $45.00 25% Reliability (MTBF) 17,000 - 23,000 Hours 13%