Question: re asked to prepare an internal memo with specific deliverables. Introduction Ray Tanaka has been working for Eco - Jet, a regional air line, for
re asked to prepare an internal memo with specific deliverables.
Introduction
Ray Tanaka has been working for EcoJet, a regional air line, for the last six
years. Ray started as a ticket agent in the customer checkin area, and has held
several other positions at various airports. He is presently working as a senior
customer service associate at Newark airport. He is a keen observer and has a
good track record as an employee of EcoJet.
In addition to working for EcoJet, Ray has been taking online MBA courses.
Ray found the Operations Management course to be most informative and
enjoyable. He has just completed the MBA program, and he is interested in
being transferred to a more responsible position commensurate with his
education and experience. Ray expressed his interest to David Malone, the
human resource manager of EcoJet.
Deregulation of airlines has had a devastating effect on the bottom line of many
major carriers. Many national and international airlines have declared
bankruptcy and are in the process of curtailing services. However, EcoJet is a
low cost regional carrier that has been experiencing a dramatic growth during the
same time period. At the present time, EcoJet operates more than flights
every day within the northeastern part of the country.
Patricia Dolan is the vicepresident of airline operations at EcoJet. She is well
regarded as a senior executive in the firm, and is known for running effective and
efficient operations. She has an MBA from The Kelley School of Business with a
concentration in operations management. Patricia would love to use various
tools available to operations managers, but she does not have the time to do the
detailed work on her own.
During a management meeting, David Malone was talking to Patricia Dolan and
he mentioned Rays interest in the operations area. Patricia was not quite sure
whether Ray can handle sophisticated analytical work required in the operations
area. However, she agreed to meet with Ray for an interview. Here are some
excerpts from the interview.
Patricia: I am impressed with your diligence in pursuing an MBA program, while
working all kinds of hours for EcoJet.
Ray: I would not have been able to complete this program in a conventional
school, but the online format gave me the flexibility to work from home at any
time of the day.
Patricia: David was telling me that you have a lot of interest in the operations
area. Do you feel comfortable in using various techniques such as PERTCPM
and statistical control charts?
Ray: We used these techniques throughout the course to work on several case
studies. My term project involved the use of software to solve several real life
problems.
Patricia: You have been at EcoJet long enough to know that we run a very tight
ship and we cannot afford to add unnecessarily to the overhead. I have often
thought about hiring someone to help me with all different technical tasks,
however, I do not have time to train a new person about operations. You have
the knowledge of our operations and I would not need to spend too much time in
giving you directions. Right!!
Ray: Sure!! I am a quick learner. Just tell me what needs to be done and I will
get it done.
Patricia: Okay. Let us give it a try. I have several action items which need to be
taken care of in a week. As you know that we are adding more flights in Newark,
and we need to refurbish the passenger waiting area at the new gates. I have
selected three acceptable vendors and my assistant Sarah has prepared a
summary of the proposals. I have not had time to evaluate these three
proposals. Could you please do a quick evaluation for me
Appendix
Ray: Do we need to look at other factors aside from costs to select among these
vendors?
Patricia: No we just want to look at the costs. All three are reputable and
responsive vendors. Sarahs summary also has our forecast for the number of
passengers to be handled at these gates.
Appendix Passenger Forecasts
The second thing I would like you to do is to develop a project management plan
for completing the new gate areas. Based on our prior experience with such
projects, we have developed a work breakdown structure. Sarah has a copy of
it What are our chances of getting the whole job done in about two months?
Appendix
Ray: I will use a CPM technique to develop the plan.
Patricia: That sounds great. We will be using the new gates starting from AM
to PM every day of the week. As you know, all our employees work two
shifts, morning shift from AM to PM and the afternoon shift from PM to
PM I need to tell David about the number of new customer service people we
need to hire for the additional gates. I promised to get back to him in a week.
Ray: From the passenger forecast, I can use our regular rule of one agent for
every hundred passengers. I will also make sure that every employ
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