react to this post: Trust is essential for effective supply chain management, as Lee, Padmanabhan, and Wang demonstrated in their seminal work on the bullwhip effect. A lack of trust in the supply chain can result in inaccurate information sharing, communication breakdowns, and inefficiencies (Lee et al., 1997). The bullwhip effect, which is defined as the amplification of demand variability as it moves upstream in the supply chain, is exacerbated when partners lack trust in one another. The absence of trust can be observed in different ways, such as a hesitancy to disclose precise demand information or a tendency to stockpile inventory as a precaution against uncertainties. This lack of trust can manifest in a variety of ways, such as a reluctance to share accurate demand information or a desire to hoard inventory as a buffer against uncertainty. Lee, Padmanabhan, and Wang propose solutions to overcome low trust in supply chain management. One of the main recommendations is to establish channels for supply chain participants to collaborate and exchange information. Creating open and transparent communication channels allows for more accurate forecasting and a clearer understanding of demand patterns. Furthermore, the authors emphasize the importance of developing long-term relationships based on