Read a case Aqualisa Quartz: simply a better shower and fulfill the following requirements EXHIBIT 1 An

Read a case Aqualisa Quartz: simply a better shower and fulfill the following requirements

Transcribed Image Text:

EXHIBIT 1 An Outline for Case Analysis I. Situational Analysis A. External Environmental Analysis 1. General Environmental Analysis Economic, Social, Political, Technological 2. Industry Analysis-Economic, Social, Political, Technological 3. Market Analysis B. Internal Environmental Analysis 1. Evaluation of the Mission 2. Evaluation of the Objectives 3. Evaluation of the Functional Areas a. Marketing b. Finance c. Production d. Human Resources 4. Evaluation of Marketing Strategies a. Target Market b. Product Strategies c. Pricing Strategies Distribution Strategies e. Promotional Strategies (1). Advertising Strategies (2). Selling Strategies (3). Public Relations/Publicity Strategies (4). Sales Promotion Strategies C. Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis II. Identification of the Problem (Opportunity) III. Development of Strategic Alternatives IV. Evaluation of the Strategic Alternatives V. Recommendations VI. Implementation VII. Finalizing the Report EXHIBIT 1 An Outline for Case Analysis I. Situational Analysis A. External Environmental Analysis 1. General Environmental Analysis Economic, Social, Political, Technological 2. Industry Analysis-Economic, Social, Political, Technological 3. Market Analysis B. Internal Environmental Analysis 1. Evaluation of the Mission 2. Evaluation of the Objectives 3. Evaluation of the Functional Areas a. Marketing b. Finance c. Production d. Human Resources 4. Evaluation of Marketing Strategies a. Target Market b. Product Strategies c. Pricing Strategies Distribution Strategies e. Promotional Strategies (1). Advertising Strategies (2). Selling Strategies (3). Public Relations/Publicity Strategies (4). Sales Promotion Strategies C. Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis II. Identification of the Problem (Opportunity) III. Development of Strategic Alternatives IV. Evaluation of the Strategic Alternatives V. Recommendations VI. Implementation VII. Finalizing the Report

Answer rating: 100% (QA)

Aqualisa Quartz simply a better shower I Situational Analysis A External Environmental Analysis 1 General Environmental Analysis Economic The UK economy was growing inflation was low and interest rate... View the full answer