Read an "Aldi Australia case study" and answer the following questions:

1. What marketing strategy or strategies has Aldi has adopted since it was created? For   Australian-based students, you might like to focus your analysis on the Aldi Australia   experience. For students studying with partner institutions in New Zealand1   , Singapore and   PNG, your analysis will likely take on a more international perspective. Answer this question   by applying one or more of the theoretical approaches discussed in the course.  

2. What marketing options can you describe for Aldi if it wishes to remain a successful organization throughout the next decade? Answer this question based on the circumstances that exist in 2016 and your best forecasts of relevant future industry factors.