Question: Read an article (or articles) that comment on the marketing mix elements for a chosen US brand marketed in a foreign country. Did the company

Read an article (or articles) that comment on the marketing mix elements for a chosen US brand marketed in a foreign country. Did the company follow an adaptation or standardization strategy? Or was it a mix of both depending upon the marketing mix element?

Your explanation should include the following:

1. Summary ( what US brand does the article mention? Which country are they planning to market to? Summarize the strategy and the results of their effort) (5 pts)

2. Explain the details of the Strategy. Price, Product, Promotion, Place? (10 points)

3. Any issues the company encountered? (5 points)

4. Do you recommend steps/improvements/changes for the company? (5 points)

Read an article (or articles) that comment on the marketing mix

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