read and answer the four questions

case study 1. Understanding the importance of team identity for an expansion franchise to establish brand identity and cultivate a loyal fan base, what steps would you take to ensure your team identity created excitement? 2. When launching an expansion franchise in a new city, how would you segment the market? 3. How would you leverage your team logo and color scheme to create awareness and build a fan base well before the first game is played? 4. What strategies would you implement to ensure fans remained engaged with the team after this introductory period of its life cycle and after the novelty of having a new team in town faded