Question: Read and match each statement to the segmentation method it exemplifies. Product, Benefit Product, Geographic Targeted segment, Demographic Product, Demographic Product, Psychographic Targeted segment, Benefit

Read and match each statement to the segmentation method it exemplifies.
Product, Benefit Product, Geographic Targeted segment, Demographic Product, Demographic Product, Psychographic Targeted segment, Benefit Targeted segment, Geodemographic Targeted segment, Psychographic Targeted segment, Geographic Product, Geodemographic
Match each of the options above to the items below.
A company manufactures and markets snowblowers (devices to help in snow removal).
No answer
A company has created a deodorant to appeal to a specific segment based on age and gender.
No answer
An auto manufacturer has built a hybrid car, which typically appeals to people with a specific set of values and ideals.
No answer
An educational company has created a series of videos that supposedly make babies smarter and help their intellectual development.
No answer
A retail chain specializes in urban accessories: mp3 player sleeves, messenger bags, t-shirts with urban logos, and small-apartment housewares. It experiences the most success when it sells its products in the right sort of neighborhood, where local residents embrace the urban lifestyle.
No answer
Because this company's product is specific to a winter climate, it focuses on northeastern states where it gets cold and snows often.
No answer
The company uses sex appeal and young adult/male humor to reach them.
No answer
It is important to this group of people, who are very resourceful and innovative, to be guided by knowledge and ideals.
No answer
Many new moms are focused on their babies' future success; they willingly purchase products claiming to enhance baby development.
No answer
These young urban professionals live in fast-growing cities across the country and tend to inhibit certain neighborhoods where they spend the majority of their time.

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