Question: Read and Prepare HBS Case Study: Away Suitcases Answer the following prompts individually and submit via discussion boards. Then prepare discussion as a team, which

Read and Prepare HBS Case Study: Away Suitcases

Answer the following prompts individually and submit via discussion boards. Then prepare discussion as a team, which we will review during class:

  1. What do you think of the founders aspirations for positioning Away as a lifestyle brand? What have they done to date to move that aspiration forward? What has held them back?

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