Read and study all the references given and analyse the marketing strategies employed by Disney.

Walt Disney

Many developed countries are grappling with the issue of childhood obesity. One area where this health epidemic is being attacked is the advertising of junk foods to children. In late 2016, the United Kingdom banned advertising of food high in fat, salt, and sugar to anyone under the age of 16. This included all types of media, including print, cinema, and online. In June 2017, Health Canada launched a public consultation process that looks to accomplish what the United Kingdom had done the year before.

However, it was not governments that led the charge toward sweeping bans. For a look at how this movement really began, we need to look back to the creators of Steamboat Williethe Walt Disney Company. The Walt Disney Company announced in 2012 it was implementing firm advertising rules on its television channels, radio stations, and its websites. Disney banned all ads for junk food on its media networks by 2015. Its hope was to get kids to eat better by removing the temptation of junk food advertising. The new rules made Disney a pioneer in recognizing the force of advertising on consumer behaviour.

Products such as Kraft's Capri Sun and Oscar Meyer Lunchables were deemed to not meet Disney's nutrition standards. Capri Sun had too much sugar, and Lunchables had high sodium content. Cereal with more than 10 grams of sugar or a meal with more than 600 calories did not meet nutrition standards and were not advertised during various Disney programming. Disney was a trend setter in the realm of children's health and sent a clear message that if companies wanted to connect with its brand, they would have to do so in a much healthier way.

Sources

Josie Clarke, "Ban on Junk Food Advertising Aimed at children Extended to Online and Social Media,"The Independent, December 8, 2016,http://www.independent.co.uk/life-style/health-and-families/health-news/junk-food-ads-children-advertising-banned-ban-online-social-media-ofcom-a7462521.html(accessed June 10, 2017).

"Disney's New Diet for Kids: No More Junk Food Ads," Yahoo, June 5, 2012,http://finance.yahoo.com/news/disneys-diet-kids-no-more-junk-food-ads-222602295.html(accessed June 10, 2017).

Susan Lunn, "Health Canada Considers Sweeping Ban on Junk Food Ads Aimed at Children and Teens," CBC News, June 10, 2017,http://www.cbc.ca/news/politics/junk-food-ad-ban-1.4153594(accessed June 10, 2017).

Questions:

This is an individual assignment. You should write it in essay format (NOT question-answer format). You MUST read it many times after completing the assignment and correct grammatical and other mistakes as much as possible. Assignments that have not been proofread and contain mistakes like small letters at the beginning of a sentence, etc. will not be accepted.

1. Write down in THREE or more pages, an introduction and history of the company.

2.In THREE or more pages, explain What marketing concept was employed by Disney in the past and how have they changed now?

3.After reading and analyzing the reference links given, explain how children are affected by advertising campaigns, compared to adults.

4.What kind of effect do you think will the ban on junk food ads have on young consumers?

5.If Disney allowed customers to choose the types of advertising they saw on its websites, it would be engaging in what kind of action? Support your claim with explanation.

6.Disney customers' evaluations of the company's websites and television channels in terms of whether those products meet their needs and expectations is called what?

7.Who at Disney needs to both be aware of and understand the company's decision to impose strict junk food advertising rules?

8.Why is Disney so deeply worried about the health of its customers? What change does this show in the concept of marketing in today's world?