Question: Read and study Ch5- Segmentation, Targeting, and Positioning (Section 5-3,5-4, 5-5 and 5-6). Pick two brands Describe typical target consumer groups of each brand with

Read and study Ch5- Segmentation, Targeting, and

Read and study Ch5- Segmentation, Targeting, and Positioning (Section 5-3,5-4, 5-5 and 5-6). Pick two brands Describe typical target consumer groups of each brand with Segmentation variables. You should use the textbook concepts and terms to describe target consumer groups. Create the following Table. Submit your typed answers to blackboard by Wednesday (Mar. 10) Needs Brand A Target Consumer Profiles Features/Attributes Needs Brand B Target Consumer Profiles Features/Attributes

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