Read and understand the given journal article Case Study Research on Strategic Management of Alpha Company by Heming Feng then answer the questions below in relation to the case above. Question 1 Alpha Company mainly uses the macro environment analysis theory and the porter five forces theory to analyse their competitive positions in the market. Explain the importance for Alpha Company to study and understand its external environment. (30 Marks) Question 2 Based on the SWOT analysis done for Alpha Company, in your opinion do you think Alpha can survive competitively in the industry for the next five years? Justify your answer. (30 Marks)