Question: Read Application Case 5 . 2 : AMC Networks Is Using Analytics to Capture New Viewers, Predict Ratings, and Add Value for Advertisers in a

Read "Application Case 5.2: AMC Networks Is Using Analytics to Capture New Viewers, Predict Ratings, and Add Value for Advertisers in a Multichannel World," located in Chapter 5 of the textbook.
In 50-100 words each, address the questions presented at the end of the case study.

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