Question: Read Application Case 5 . 7 on page 2 9 7 of the textbook and answer the following in minimum of 5 sentences for each

Read Application Case 5.7 on page 297 of the textbook and answer the following in minimum of 5 sentences for each question. Also comment on at least one other student's post.
How did Lotte.com use analytics to improves sales? Explain.
Do you think e-commerce companies are in better position to leverage benefits of analytics? Explain with examples.

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