Read both the "Yes!" book's Introduction section AND Chapter $1$ to $4.$

You will see evidence that "Social proof" is a powerful method to persuade people to behave or believe in a certain way. These chapters extend our understanding of the use of social proof to create marketing messages: what kind of social proof is effective and how to maintain the effects of social proof.

WHY IS THIS USEFUL? Think about social media, companies constantly create contents to post on social media, but what is the best way to engage$/$persuade the audience? Content that is related to social proof should be one of the best.

Write your answer to the following questions:

$(1)$ explain why social proof is a persuasion tool. $(1$ points$)$

$(2)$ describe one experiment from the chapters that have impressed you the most and explain why. $(1$ point$)$

$(3)$ try to describe one situation where you or someone close to you are influenced by social proof. $(1$ points$)$

$(4)$ You've learned about Social Currency in this assignment. Now explain the difference between Social Proof and Social Currency. $(2$ points$)$