Question: Read carefully case No 8 from your textbook (entitled iRobot: Finding the Right Market Mix?) and answer the following questions: Describe the core competency and

Read carefully case No 8 from your textbook (entitled ‘iRobot: Finding the Right Market Mix?) and answer the following questions:

Describe the core competency and the outsourcing strategy of iRobot.

What kind of strategic alliance is used by iRobot? Why does iRobot choose it?

What are the main challenges that iRobot faces?

Assess the competitive advantage of iRobot on its market.

Recommend solutions for iRobot to improve its competitive advantage.

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Describe the core competency and the outsourcing strategy of iRobot The core competency of iRobot is in robotics technology The company was founded by a group of roboticists from MIT and the companys ... View full answer

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