Question: Read case 12.4 Goldrush Electronics on page 466 and answer the following questions. 1. What was your initial strategy before starting the actual negotiations? How

Read case 12.4 Goldrush Electronics on page 466 and answer the following questions. 1. What was your initial strategy before starting the actual negotiations? How did you view the other groups? 2. Did your initial strategy change once negotiations began? If so, how and why? 3. What could top management at GE have done to make it easier to reach an agreement with the other groups?

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