Read Case $2-1$: Ford & Burbage at the end of Chapter $2$ and answer the questions below.

How do you respond to the pricing issue if you can't actually prove Stevens McBride is lying until a customer tries them and then realizes it is more? How do you handle a customer who goes with Stevens McBride and then realizes it costs more?

How do you respond to the question about leaving the business? What if a client asked about the lawsuit directly, saying, "I hear your company filed suit against Ruhter. Wasn't that a cheap shot at a competitor?"

Refer to material from the text or other sources in your answers.