Question: Read Case # 22, LVMH in 2016: Its Diversification into Luxury Goods. Does LVMH's portfolio exhibit good strategic fit? What value chain match-ups do you

Read Case # 22, "LVMH in 2016: Its Diversification into Luxury Goods."

Does LVMH's portfolio exhibit good strategic fit? What value chain match-ups do you see? What opportunities for skills transfer, cost sharing, or brand sharing do you see?

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