Read: Case $3($pg$.265)$ Lululemon Athletica's strategy in $2022$: Can the retailer continue to deliver growth?

Respond to the following prompts:

Using Porter$$s generic business$-$level strategies, identify the business$-$level strategy of Lululemon and one other competitor of your choice.

Provide a brief rationale for your choices.

What aspects of their value chains are the most important for executing their business strategy?

What specific recommendations would you make to ensure Lululemon's profitability?