Read Case $4$ in your textbook, $$Apple Bites Back$.$ Respond to these questions $($AND IDENTIFY JUST THE NUMBER OF THE QUESTION PRIOR TO YOUR RESPONSE $($do not rewrite the question$)$ BY THURSDAY NIGHT OR YOUR INITIAL POST WILL NOT RECEIVE CREDIT:

$1.$ Start by identifying your affinity with Apple. Do you own Apple products? Why$/$why not? Are you loyal to the brand? Why$/$why not? Or$,$ do you avoid Apple products? Why? This can create some context for how you perceive the brand and the case itself. $($Write just a few sentences.$)$

$2.$ From your perspective after reading the case, write a problem statement for Apple Bites Back. $($Textbook page $127$ addresses Problem Recognition.$)$

$3.$ What are TWO things that Apple has done to develop extreme loyalty among consumers $-$ resulting in an almost cult$-$like following? $($Write just a couple sentences.$)$

$4.$ Identify TWO things that Apple will need to do in order to maintain product innovation and $/$ or customer loyalty. $($Write just a couple sentences.$)$

$5.$ Research Apple's recent AI $($Apple Intelligence$)$ announcement $($Google "Apple AI Announcement"$)$ and write a short paragraph about how you think it will could customer loyalty.