Question: Read Case # 5 - Data Analysis Gone Wrong then answer the following questions: Page # 8 7 Can you imagine receiving an ad from

Read Case #

5 -

"Data Analysis Gone Wrong" then answer the following questions: Page #

87

Can you imagine receiving an ad from Target informing you that your teenage daughter was pregnant? YES, this actually happened a few years ago when Target sent an unsuspecting father discount coupons for cribs and baby clothes for his teenage daughter who had not told anyone she was pregnant. The incident set off a flurry of outrage and privacy concerns over Target's data analysis practices

. 1 .

How does a company determine if it's data analysis practices are crossing the data privacy line?

2 .

Do you agree it was a good idea for Target to mix coupons to help ensure customer privacy?

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