Question: Read Case 5-1 P&G Japan: THe SK-II Globalization Project *Using concepts, theories, and terms from the corresponding Chapter discuss the following: 1. The company background,
Read Case 5-1 "P&G Japan: THe SK-II Globalization Project" *Using concepts, theories, and terms from the corresponding Chapter discuss the following: 1. The company background, the current situation and any competitive issues; 2. The potential choices and opportunities going forward. 3. Question: can de Cesare build SK-II into a competitive global brand? Why or WHy Not
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