Question: Read case 6.3 Amazon and Future Group: Rethink the Alliance Strategy and answer the following questions. 1. Did Amazon follow the right strategy to enter

Read case 6.3 Amazon and Future Group: Rethink the Alliance Strategy and answer the following questions.

1. Did Amazon follow the right strategy to enter India? Did Amazon use the most appropriate mode of entry? 2. Have Amazon and Future Group made the right decision with respect to selecting each other as alliance partners?

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