Read case 7 FRESHDIRECT on page C28 Case Objectives To investigate how to compete in a crowded industry Follow the proper format of conducting a strategic management case analysis (Refer to chapter 13 for guidance) The format includes the following steps which could be used as headings for your analysis Become familiar with the material Summary of the case Identification of a problem Analyze the strategic issues Internal analysis and external analysis Proposing alternative solutions Make recommendations In your analysis address the following related to this case How did FreshDirect use strategic management, and what were key forces in the general and industry environments that affected FreshDirect What internal resources and assets did FreshDirect have that gave it a competitive advantage How did FreshDirect choose to compete, and what competitive challenges does FreshDirect face now

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Question: Read case 7 FRESHDIRECT on page C28. Case Objectives: To investigate how to compete in a crowded industry. Follow the proper format of conducting a

Read case 7 FRESHDIRECT on page C28.

Case Objectives:

To investigate how to compete in a crowded industry.

Follow the proper format of conducting a strategic management case analysis (Refer to chapter 13 for guidance). The format includes the following steps which could be used as headings for your analysis:

Become familiar with the material- Summary of the case
Identification of a problem
Analyze the strategic issues - Internal analysis and external analysis
Proposing alternative solutions
Make recommendations.

In your analysis address the following related to this case.

How did FreshDirect use strategic management, and what were key forces in the general and industry environments that affected FreshDirect?
What internal resources and assets did FreshDirect have that gave it a competitive advantage?
How did FreshDirect choose to compete, and what competitive challenges does FreshDirect face now?

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